Starting your own business is an exciting but overwhelming time for an entrepreneur, so we have put together some helpful information to guide prospective start-ups on the Isle of Man.

Marketing strategy

If you’re looking for professional marketing advice or consultancy, there are a number of local organisations who offer marketing services from website development, to campaign planning and graphic design.

Once you have chosen your supplier and outlined the project you can receive financial assistance towards the project through the Department for Enterprise’s Business Improvement Scheme. The Department offers grants of 50% towards the cost of the marketing projects up to a max of £5,000 per project.

 Through the scheme, there is also a free business advisory service available to help guide you with your marketing strategy.

A typical marketing strategy should cover:

· Background to your new product/service

· Where you want to be in (x) month's time (your objectives)

· Who is your target audience – what marketing channels do they use and what voices do they trust?

· How will you reach your objectives?

· Are there stakeholders you should involve to help you reach your goals?

· What success will look like (ideally expressed numerically)

· What measures will you use to judge your success?

If you’re starting from scratch, an online resource called Smart Insights provides information on how to plan marketing and develop a marketing strategy. Google run a free Digital Marketing course which provides you with a great overview.

Digital Marketing Strategy

Creating an integrated marketing plan and understanding which online marketing channel is best suited to your business objectives is key to successful marketing. In this workshop run by Jess Le Merle from Afundi you will get to learn the essentials of digital marketing and better understand the powerful tools & channels that are at your disposal and how to make the most of them.

Check out the slides below.

 

Digital marketing strategy slides by Jess LeMerle from Hayden Armour

Facebook for Business


Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, recently ran a number of small business workshops for businesses on the Isle of Man. This session focused on maximising the potential of your Facebook business account.

Check out the slides below.


 

Facebook Posting Checklist

 

Instagram for Business


Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, recently ran a number of small business workshops for businesses on the Isle of Man. This session focused on maximising the potential of your Instagram business account.

Check out the slides below.

Website Basics

Creating a website that meets all of your business and marketing objectives can seem like a dream. In this session with Jess Le Merle from Afundi we discuss how you can own an engaging, professional and functional website that meets all of your needs and helps you generate more business.

 

 

Understanding Data Analysis

In a data driven world, it has never been more important to track and review your online activity in order to make data driven decisions. The key to success lies in knowing what to measure and how to evaluate it. In this workshop run by Jess Le Merle from Afundi you will get to learn the essentials understanding data analysis.

Check out the slides below.

 

 

 

 

Business Isle of Man is responsible for securing the Isle of Man's status as an internationally respected economic hub for the export of high value added products and related services.

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