Instagram for Business Workshop

Wednesday 27 January, 09:30 – 11:30


Using Instagram for small business is a powerful and affordable way to grow your audience.

Leveraging Instagram successfully can enable you to reach new audiences easily, strengthen connections with existing followers and customers and drive traffic and sales.

It’s easy to waste hours on the platform without achieving results and so approaching Instagram strategically is key.

In this workshop you will learn what and when to post on your feed and in your Stories, how to utilise features, the importance of a hashtag strategy and social networking.

What will attendees learn / take away from this session?

By the end of the session, you will have a good understanding of:

  • The importance of being secure on Instagram- including how to set up 2-factor authentication on your account
  • What makes Instagram tick – a closer look at the algorithm for Instagram feeds and stories and how your business can leverage it
  • The importance of your business bio and ‘link in bio’
  • What success looks like - an overview of Facebook analytics, and how to define your KPIs
  • Developing a content strategy which enables you to post consistently with ease
  • The power of strong copy and one clear call to action
  • How to develop a hashtag strategy
  • The power of networking and nurturing relationships on Instagram
  • When and what to ‘boost’

Who is the session for?

The workshop is for small business owners operating in all sectors across the Isle of Man who are looking to gain a better understanding of Instagram to grow your following, create trust and increase conversions.

Bio of Deliverer

Kirsty Lawrence, Founder of Mann Social

Kirsty has expertise in cross platform social media marketing and Facebook and Instagram advertising. She is passionate about the impact and influence that social media marketing can create and loves the continuous learning opportunities this fast-paced industry presents.

Kirsty founded Mann Social in 2018 following a search for a fulfilling and flexible career which fitted with her creative nature, love of data and desire to help people. A huge believer in transferable skills Kirsty uses her 11 years teaching experience and 4 years of projects experience – including her PRINCE2 qualification – to deliver her wide knowledge of social media marketing to every project she undertakes.

A problem solver, research lover and a desire to always get the best results ensure that Kirsty and her team always go the extra mile to ensure that social media marketing generates success for your business.

Tickets cost £5+vat each and can be purchased here: https://www.eventbrite.com/e/small-business-workshops-instagram-for-business-by-kirsty-lawrence-tickets-137250663429?fbclid=IwAR0FELIPPP58I868ahz3mHzZSIRmabtitj8ecQ70CCw-ZaD0aptyyt5Z9MQ

 

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